Let's talk about IGTV
The way we consume content has changed over the last 10 years. 10 years ago netflix was still a DVD rental service and apple TV was non-existent; fast forward to 2018 and now the number of broadband users exceeds the number of cable users and 86% of americans watch TV while using a phone or tablet. As traditional TV viewership declines, it's only natural that the next-generation entertainment product is pocket sized. As Youtube has continued to increase in popularity, Instagram wanted to get in on the action; welcome IGTV - a new app for watching long-form, vertical video from your favorite Instagram creators.
IGTV is here and it is here to stay. Any user can create a video for IGTV. You can download the IGTV app or you can find and post videos from your instagram app. Here are some tips to help you get started on creating your first video for IGTV.
If you are interested in reading more about IGTV and how it plans on being a disruptor, check out this interview with Instagram's cofounder.