6 Takeaways From The Social Shake-Up

Last week, I was in Atlanta attending The Social Shake-Up conference which is a social media conference that brings together agencies, influencers and Fortune 500 companies to discuss social media trends. Here are 6 key takeaways that I found interesting:

  • The two buzz words of the week were - "Authenticity" and "Consistency". The best way to find success on social media is to find authentic voice and post consistently.

  • FUN FACT - Instagram stories that utilize "stickers", receive up to 83% more engagement then those that do not have stickers. As Instagram Stories becomes more powerful, it’s important to utilize all the features that it offers.

  • People like to see people. We knew this, but it is always good to hear. Don't be afraid to put yourself in front of the camera from time to time.

  • Website vs. Social Media - Don't worry, websites are still important. However, with social media making a big impact in the digital space, it is important to find ways for your website and social media to work together. This can be through links, product tags or other creative ways.

  • Be an active participant on social media. The more you engage with your audience, the more value you will provide in that space.

  • VIDEO. Phew! Video was a big topic. Incorporating video into your Instagram Stories, Facebook Stories, IGTV or even popping up on Facebook Live is key. It's also important to make sure you are optimizing video for mobile (vertical video instead of horizontal). We hope to create more video content over the next few months.

Marion Blount