Posts tagged Social Media Tips
10 Ways to Kick-Off Your 2019 Social Media Plan

1. Plan, plan, plan! I can't stress this enough. Create a content calendar to give you a road map for your social media channels. If you aren't sure how to create a content calendar, reach out and I can show you how.
2. Create high-quality, engaging content. You want to post content that creates conversation within your community. Avoid things like stock photos that dilute your brand. Opt instead for real-life pictures and custom visuals for a more authentic connection.
3. Post consistently. If you want to build your following, having a consistent posting schedule will help you grow your social media presence.

4. Establish your social media voice.  Take some time to brainstorm your brand voice. Does your voice align with your brand and is it consistent with your mission statement?
5. Video. Yup, you knew it was coming. 2019 will be the year of the video. I know I will be experimenting with it more and you should too.

6. There’s an app for that. Don’t feel like you need to do all of this on your own. Utilize the app store to find tools that will help you create beautiful content (Unfold), schedule your social media (Buffer) or edit photos (A Color Story).

7. Analyze your data. It’s important to look at the data on your social media channels and use it to make content decisions. I will be posting more on this later this year.

8. Engage with your community. Make sure your are engaging with your followers. Respond and listen to their comments and questions.

9. Don’t get caught up in trends. What works for someone else, may not work for you. Basically, test out different content and find what works best for your audience.

10. Be flexible. It’s no surprise that social media changes all of the time. Be willing to roll with the punches and change course if something isn’t working.

Let's Talk About Linkedin

Despite being one of the most trusted and popular social networking sites, many people still have no idea how to successfully use LinkedIn. If you don’t know what it is or have never used it before, LinkedIn is a site that essentially works as an online version of traditional networking, where you can search new career opportunities and connect with other professionals in your industry. The first step to establishing a presence on LinkedIn is to build a profile, which is like an interactive version of your resume. You can include all of the traditional components like your education, experience, and skills. This information is essential, but in order to stand out to employers and businesses, you need to really optimize your profile and include more than just the basics. Here I have compiled a list of helpful tips to make your profile more personal and searchable on the site.

  1. When writing your Headline, Summary, and Experience, make sure to use valuable keywords that someone in your target audience would be searching for. Use high-volume search phrases like “web designer” or “content writer” so that your profile is more likely to appear for potential connections.

  2. Ask for at least three recommendations from past employers that are relevant to your target audience. This will help build confidence in you and your profile to potential business connections.

  3. Put a more personal face to your page by adding a video introduction. This allows potential connections to get to know you better and makes your profile stand out, especially if your competitors do not have videos.

  4. Always write in the first person on your page. This allows employers and business connections to get to know you better, and makes room for your values and passions to come through on your profile.

  5. Posting regular content on your page helps optimize your profile, so update your LinkedIn status daily with something that interests your target audience. This can be anything from posting a fun event happening in your industry, sharing an article you found helpful, or discussing your opinion on a hot-topic in your field. Whenever you post, though, make it look appealing with a cool picture or graphic.